The Resurgence of Streetwear
The history of streetwear takes us to the streets of New York City between the late 70’s through the early 90’s. Coming from the era of freedom of expression and freedom of being that were the 60's and 70's, streetwear emerged as the next way to express your individualism. New York has always been one of the most prevalent hotspots for the mixing of cultures from around the world. That should make it no surprise that a style coming from NYC would be a mashup of multiculturalism.
MC Hammer to Rhianna
Streetwear is a style that was heavily influenced by the hip hop culture in NYC but it blends the relaxed look of California’s surf and skate culture, Japanese fashion, sports teams apparel, and even a little bit of punk. It is no surprise that such a blend of fashion ideas would be a hit in the country known for its diversity of ideas and culture. While streetwear may have had its heyday in the 90’s, it is clearly making a resurgence in the 2020’s. With brands such as FILA at the forefront of innovation and trends — the streetwear style is back.
The best part of streetwear is that it defines and combines multiple generations. Those of us who grew up in the 80’s and 90’s remember the days of wearing loose fitting clothes, bright colors, and the mismatching matching trend. Now the new generation has adopted the ‘mom’ or ‘boyfriend jean’ style, the baggy shirts, bulky shoes, and colorful accessories wholeheartedly.
With FILA being the leader in streetwear apparel, they have you covered with every inch of the outfit. Imagine yourself wearing those baggy yet shapely jeans with a loose-fitting crop top and a FILASTYLE watch. Or grabbing your skateboard and cruising down the boardwalk wearing those rolled up Levi’s, a loose fitting FILA t-shirt with the big block letters, and this FILA watch. There is no doubt you will be turning heads.
YOUR Fashion is the only fashion that matters.
FILA watches blend all the cultural influences that defined streetwear in the 90’s but also add a modern flare to fall into the new generation of streetwear. A new generation that is epitomized by being unique. By creating your own identity and style. By being truly and utterly yourself. Express that identity to the max with your very own FILA watch today.